GOOGLE

LONGEVITY – One of the concerns when commissioning a brand design is longevity. How will it fare as the brand evolves through time?

Even though the Google logo was designed when Google was in its infancy, with one product and a handful of employees, it continued to serve Google well for almost two decades, becoming one of the most iconic brands in the world.

Overview
  • Client: Google
  • Categories: Strategy, Identity, Visual Language
Google Logo Ruth Kedar
DESIGN EXPLORATION

Design iterations to better reconcile the brand vision and its visual expression led to the final design. 

LET'S PLAY

Sean Kenney’s Lego Wall at the New York Google office.

Google Lego Wall © Sean Kenney