After an Iconic Logo, What’s Left to Create?

One can create an amazing logo, but so much of a visual identity’s success is wrapped up in external factors, particularly the fate of the company itself.

With no guarantees that one “big break” will lead to another, the designers behind the Apple, Google, and Pinterest logos realized they must develop their own barometers for success.

Read the Article by Andrea Huspeni at 99u Adobe Magazine.

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