DISCOVERY GIRLS

A decade after launching its brand, Discovery Girls asked Kedar Designs to modernize its visual identity, including a new logo, a refreshed color palette and a more expressive typeface

Created “by girls, for girls,” Discovery Girls Publications honestly addresses the issues faced by tween girls.

Overview
  • Client: Discovery Girls
  • Services: Identity, Strategy, Visual Language
DiscoveryGirls logo
DESIGN ITERATIONS

The butterfly, as a symbol for tween girls between the ages of 8 and 12, was chosen as the brand’s icon. Iterations were made on the design until the proper balance was achieved between form, color and style.

DiscoveryGirls butterflies